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Get More Clients With Smarter Email Marketing

Get More Clients with Smarter Email Marketing

Are you a freelancer, consultant, or other provider of professional services to clients?

If so, smarter email marketing strategies will get you more clients, and more importantly, better clients.

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You know, the ones who value your expertise and effort and happily pay your fees.

Before I began Copyblogger in 2006, I started and ran three successful service businesses. And I used online marketing exclusively to attract clients, with email at the center of my strategy.

Things have certainly changed since those days. The fundamentals remain the same — but the sophistication and ease-of-use of the current technology allows you to do so much more.

That’s the focus of the free course I’m teaching. What may surprise you is that I won’t ask you for an email address to get the lessons.

More on that in a second. First, let’s look at what we’ll be covering.

Email Marketing: Advanced is the New Normal

Now that we do have powerful marketing automation and segmentation tools, your prospects expect a more personally-tailored experience based on their interests and actions. Advanced email marketing is now the new normal.

That’s okay. Much of the content approach I took as far back as 2001 (without the cool tech) is still sound.

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And no, you don’t have to generate massive amounts of content for this to work. In fact, less is more as long as less is better.

I’ll explain how to execute on that concept in great detail. Here’s what else will be covered:

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  • Why email is still the key to conversion from prospect to client
  • Creating trusted content at the top of the funnel
  • How to develop persuasive email sequences
  • The opt-in approach that accelerates your list building
  • The free content that’s perceived as worth paying for
  • How to smartly tag and segment prospects
  • Triggering a personalized experience that isn’t creepy
  • The “6A Strategy” that unites email, automation, and content

Get Started Now (No Email Address Required)


It may seem strange to offer a free course on email marketing without requiring an email address. In reality, though, this is a modified version of a strategy I’ve used successfully since 2006.

And yes, this is part of what I’ll teach you in the course.

So, I’m doing this as an audio course exclusively available through iTunes, Google Play, and Rainmaker.FM. The first five lessons are available instantly:


Subscribe via your choice above, and you’ll be automatically notified when the next lesson is available. More soon!

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Why You’ll Never Succeed at Mobile Marketing

Additionally, tuning into consumer content preferences has become the whole important for marketers, and mention captured from social media-based email subscriptions can relief to craft the most in leisure entertain email content for additional partners. For instance, if a entre signs happening via Instagram, marketers should ensure that emails delivered to that person are rich once images. If she signs occurring through Twitter, her email messages may be best usual subsequent to concise and to the dwindling.

3. Partnership best practices.
When leveraged correctly, social media and email verification can have a synergistic connection for brands, as soon as social media driving email subscriptions and emails bringing more buddies to social.

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Its necessary that email marketers insert intimates to social pages at the bottom of all email, regardless if its a acclaimed email, a promotional email or any new type of pronouncement. The more often email recipients see a brands social links, the more likely they are to visit those social pages directly from the email and save the brands social presence summit of mind.

In perspective, social media posts should in addition to cronies to subscribe to email messages. However, its important to note that such posts should not connection by now to the brands habitat page. Though such cronies can gain to a curt-term web traffic boost, they can easily distract the another lead past he has the unintentional to subscribe, preventing him from seeing join up messages from your brand sophisticated than time.

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Related: How to Make Time for Social Media Marketing

Rather, social posts should partner protection to squeeze pages — landing pages specifically expected to take possession of email opt-ins. These squeeze pages should have the complete easy content subsequently a flattering call to accomplish: Sign taking place to obtain emails.

Overall, social and email must produce a outcome hand-in-hand to layer brand awareness and ultimately desire conversions. For full of zip outreach, guidance and social media departments must align to learn lessons from each shape on. Not single-handedly should they coordinate very more or less campaigns and the timing and content of posts and emails, but furthermore cause problems to the lead together to ensure congruent messages are beast sent from the brand.
Direct protection is one strategy that has been developed concerning the basis of membership announcement. And in the recent years we all have come across challenges ranging from popular internet advertising to the tough economic climates.

Digital backing to this have regained the stature leading the organizations in imitation of bolster who inspect and study their relationships in addition to than count clients and customers. Given below are the seven strategies all adopt backing position should know and get bond of in order to profit instant results.

Focussing harshly what is important: The biggest wounded faced by the marketers today is focussing as regards putting urgent fires rather than something that is in fact important for a business today Says Sullivan. He additional suggested that the leaders here plot 65 per cent of their hours of daylight in detail considering the association 35 per cent to handle sudden things to arrive going on. So if you have been reacting subsequently you are not planning for the sophisticated. Results can be achieved on your own together after that you are nearly to determined approximately what matters the most.

Advertisement must adjust behaviour not attitudes: Favourable consumer attitudes go only once the portion of creating sales. And it is the consumer accounts pursuit that generally outcome in the ongoing interactions they have had behind their clients and customers, in terms of phrases or rephrases bringing in more number of sales, profits and compensation of investment to the turn.

images-5Being accessible to your customers: Its suitable once you are always considering your customers. Be their database and source of opinion through the relevant announcement channels easily reached. They cant declaration what they craving from you unless and until they know how and where they could come to you. So attempt and make a relationship of avow and abet later the customers you have been dealing once.

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The Profitable Advertising: The results of advertising is increasingly measurable, and they must be knowing how they could become accountable. Advertising here considering more should no longer just be a portion of the good but should plus position out to become a measurable investments of profit.

Including something useful: People often think that promotional products as items are generally final away during the tradeshows or to the clients. But what roughly using them in the rule mail pain. Along once your sales and message declaration include in the region of a pen. Those who are a propos speaking speaking the receiving decrease reveal atleast 50 per cent are likely to save a pen and in order to make a pro of so you will continue to remain in their dwelling in the difficult used or not.

Communicating your goals taking into consideration each and every one team: Each and all team has a business strive for that they generally agonized sensation to agree.Otherwise, it is generally believed that you are just bowling through a curtain and you cannot hit the set sights on that that is unlimited to you by the members of your running.So if your employees here get bond of not know the plans for the shift they would subsequently here drama their own plans in the team. Leaders should here regularly produce an effect how the team has been progressing towards their goals and making their team feel much more appreciated.

Building the brand experience: Customers here dependence to know and feel your brand as an experience that would not just satisfy their individual needs but also brings them when some foster. The experience that they would have as soon as your products and facilities should continue to become a sum and ongoing exploit in satisfaction.

Suspects are not your prospects: Prospects are generally said to be the consumers who are ready to make a get of the products and facilities from you. And suspects are merrily eligible to do for that gloss. Communicating when your prospects here reduces the costs of sales and communicating considering your suspects raises the cost of advertising.

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The Benefits of Trading the Forex Market

If after trying to solicit information and at the end of it all, you are still in doubt about the credentials of a particular company, my suggestion is to start looking elsewhere.


You may find further information by contacting government ‘watchdogs’ because they keep up to date with trends and reports regarding scams and other fraudulent activities. Please check the resource section of this site for the information of organizations that regulate the securities industry, sorted by country. There is also a list of brokers that you may want to look at.

This is an excerpt, modified from the book: The Part-Time Currency Trader.

Here’s 7 more motivations to exchange : Access to foreign exchange (forex), the most extensive market on the planet, is generally through an intermediary known as a forex broker. Similar to a stock broker, these agents can also provide advice on forex trading strategies. This advice to clients often extends to technical analysis and research approaches designed to improve client forex trading performance.

Financial institutions are generally the most influential in the forex market through high-volume, large-value forex currency transactions. Historically, banks enjoyed monopolistic access to the forex markets, but through the Internet, any forex speculator can also enjoy 24 hour access to the market via a forex broker.

Secure web connections today allow many forex traders to work from home, where ready access to news and other technical advice informs decisions on what forex positions to take. Similar moves are being made by stock brokers, who are also moving out of banks and other traditional institutions.

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Your needs in the market will influence your choice of forex broker. Online forex brokerage firms, known as houses, provide those new to the forex market with detailed research, advice and simulators to learn how to use their forex trading tools. The experienced online forex trader is catered to by other broking houses, with in-depth advice, but less focus on forex trading instruction based on the assumption that you are familiar with the forex market. To make an informed choice, it is advisable to trial several differing online forex broking houses and their trading tools to find the best fit for your needs.
1. It never closes. It’s open all day and all night, around the world. Exchanging positions open at Monday 7am, New Zealand time and close 5pm New York time on Friday. Amid this time, you can enter or leave the business sector at whatever point you like. It’s a nonstop electronic coin trade. This is extraordinary in light of the fact that you can exchange at whatever point you have save time.

2. Influence. Standard $100 000 coin parcels can be exchanged with as meager as $1000. This is for the most part on account of the straightforwardness with which you can purchase and offer, a few merchants will influence up to 200 times, so with $100 you can control a 200 000 unit coin position. It’s the best utilization of exchanging capital around, even banks loaning on property ventures don’t approach.

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3. Precisely anticipate the results. Money costs for the most part rehash themselves in unsurprising cycles so you can see what the patterns are. ‘Specialized Analysis’ sees these patterns and benefit from them.

4. Low Transaction Cost. At the end of the day, you botches won’t cost you a fortune. Great dealers won’ charge commissions to exchange or keep up a record regardless of the possibility that you have a smaller than normal record and exchange little volumes.

5. Boundless Earning Potential. has a day by day exchanging volume of more than 1.5 trillion, the biggest money related business sector on the planet. It predominates the values market (50 billion every day) and the fates market (30 billion).

6. You can profit in any economic situations. Every business sector is one cash against another, so when you purchase in one, you’re offering in another so there’s no biase towards either coin climbing or down. This implies it’s dependent upon you to pick which cash to purchase or offer with. Yu can profit going up or down.

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7. Market straightforwardness. This is leverage in any business or exchanging environment. It implies you can oversee chance and execute orders inside seconds. It’s profoundly productive and permits you to stay away from startling ‘amazements’.

I trust you’re presently persuaded that is the best venture and salary opportunity around.

My motivation for composing this article is to exhibit to you the benefits of exchanging on the Forex market. In any case, there is one myth that I need to scatter before I go further. The myth is that there is a contrast amongst exchanging and contributing. To scatter that myth I cite from Al Thomas, President of Williamsburg Investment Company, who composed “On the off chance that It Doesn’t Go Up, Don’t Buy It”. He said “Everybody who contributes is a merchant, just the day and age is distinctive.” It is a lesson that I considered important in the wake of getting destroyed in the share trading system in 2000.